Are you currently evaluating an SEO firm to determine if they’re fit for your new project? Are you about to spend a great deal of your marketing money on the SEO team and want to ensure you get a return on your investment? One way to guarantee that the SEO team you are working with can deliver is to look at their methods. If they are able to show their methods, they will be able to point you towards your end-goal. With so many black hat SEO strategies today, the challenge isn’t reaching the top of the search engines result page but staying there.
You can learn more about the common tactics used by black hat SEO firms and why you need to steer clear of them:
Article Spinning
How many times have you heard SEO experts repeat the phrase “content is king”? They repeat it so often to emphasize a crucial point – you should optimize your website and its content in a user-focused manner. This means that you should develop content suited for actual human readers, not just for bots.
One technique employed by black hat SEO firms is to do article spinning. This method entails the use of software that automatically selects synonyms of words used in the original content to create an entirely new content. However, the result of the spun article is low quality and does not read well. You not only risk being penalized by search engines by the use of spun articles, but you could also lose your credibility to your site visitors.
Directory Submission
This isn’t entirely a black hat SEO method, but you should focus on niche-related directory sites. Your website is posed in danger of being penalized when you adapt the concept of “more is better”. In today’s strict Google policy, quality outweighs quantity. Any award winning SEO firm should know that.
Guaranteed Rankings
Even though SEO experts have spent countless hours studying and analyzing the Google search engine algorithm, you can never guarantee ranking on the search engine. You can only apply proven and ethical strategies in the hopes that it will fit into Google’s standards.
It might be tempting to fall into the bait of SEO companies that make such a great promise – guaranteed Google ranking. However, you could either fall into one of two categories. First, your website will be optimized using an obscure keyword that is not relevant to or will not convert sales for your website. And second, they will most likely employ spamming methods and black hat SEO to generate a lot of back links to your website in a short span of time. By the time Google discovered your black hat strategies and penalized you for it, they had already ran away with your money!
To avoid all of these from happening to your website, choose only Brisbane’s best SEO firm – Sponsored Linx. The SEO firm to top all SEO firms, they promise to bring in results. They are committed to bring your website traffic, then convert that traffic into sales, and retain your visitors and customers.